Search This Blog

Monday, September 27, 2010

Carolyn Hennesy, Sofia Milos and Mary Murphy dish the dirt




CELEBRITIES DISH THE DIRT ON THEIR INNER STRUGGLES, PASSIONS AND THE CAUSES THEY SUPPORT ON CELEBRITY SOUL’S NEW FASHION & PASSION SERIES

September 22nd 2010 - Los Angeles, CA – Nicole Sherwin, host and producer of Celebrity Soul and Green Lounge Experience is proud to announce the launch of her new Fashion & Passion video series filmed at the couture house of Lloyd Klein. The episodes are live online through numerous video platforms as well as at home on http://www.celebritysoul.com and will go live in October on Kelsey Grammer’s new global network TODHD for channel 27 owned by One Degree.

In the lush and decadent couture house of Lloyd Klein, Sherwin interviews the ‘soul’ behind the celebrities to find out how they are making a difference in the world and inspiring others through their charity work, environmental activism and wellness lifestyles. In the first 6 part series, Sofia Milos (CSI Miami), Carolyn Hennesy (Cougar Town and General Hospital) and Mary Murphy (So You Think You Can Dance) talk about their heartfelt stories and how they are dedicated to making the world a better place.

Nicole Sherwin says, “Through Fashion & Passion we learn about how some Hollywood stars have dealt with traumas in their own lives, which have led them to inspire others and support numerous causes from education, domestic abuse, animal rescue, child trafficking, cancer awareness, health and wellness to AIDS, hunger, environmentalism and homelessness. It’s a high quality, fun and fashion forward show to highlight, inspire and activate others to make a difference.”

Together with her other passion Green Lounge Experience (an innovative, holistic marketing, video production and experiential events agency for eco conscious and wellness brands), Nicole has partnered Celebrity Soul’s Fashion & Passion Series with CSI (Cosmetics Specialties International). With over 30 years experience, CSI has set the industry standard for traditional, bio-based and recycled plastic packaging as well as biodegradable components made from corn sugar. Conveniently located near major contract and private-label companies in Southern California, CSI serves some of the world’s largest and most respected cosmetics, hair care, nail care, spa, bath & body, wellness, OTC, natural, and organic brands. http://www.csillc.com

About Lloyd Klein
As creative director at the legendary house of Madame Gres in Paris, couturier Lloyd Klein earned his initial international artistic acclaim and became a recognized formidable fashion force. The A-list celebrities have since flocked to the Lloyd Klein House of Couture, and he has earned the reputation as one of Hollywood’s ‘go-to’ designers for the red-carpet. His success has created a strong desire for distribution of an array of Lloyd Klein products including a ready to wear collection. http://www.lloydklein.com

About Nicole Sherwin
As an actress, Nicole has starred and featured in over 14 feature films and 7 television shows both in the US and internationally. As television host and producer of Celebrity Soul, she interviews and reports on celebrity culture using their spotlight to shine ‘the light’ on philanthropic, social, environmental, personal wellness, and charitable causes. Nicole’s journey’s through Celebrity Soul, a global brand has led her to interview celebrity guests: Will.I.Am, Kobe Bryant, Larry David, Jerry Rice, Paula Abdul, Elizabeth Shue, Jack White, Jimmy Page, Davis Guggenheim, John Lithgow, John Voigt to name a few.
Born into an unconventional international family, Nicole’s father is world-renowned Homeopath, Acupuncturist, Herbalist, Naturopath and Nutritionist Dr Philip Sherwin, recognized for his healing work by Prince Charles.
Nicole’s parents taught her from an early age the importance of studying various forms of health, environmental consciousness and self-awareness, which became not only her passions but also her life’s mission to inspire others to find their inner power and create massive change in the world.
Nicole also produces and reports on the latest green lifestyles with Green Lounge Experience, a stylish eco conscious video production and corporate marketing company where she interviews the souls behind the brands to find the human interest story for online video infomercials.
http://www.celebritysoul.com http://www.greenloungeexperience.com


###

Friday, July 16, 2010

Video Production for Conscious Brands


Working with so many of my eco conscious and wellness clients, I noticed that non of them have video content on their websites that truly shows the 'soul' behind their brands. I've found that each brand has such amazing human interest stories as to why they started their companies, why the product is good for you and the environment, but non of then seem to have any of these stories on their websites. So I decided to merge my Celebrity Soul TV show with Green Lounge Experience and have created a pioneering video production and marketing service that helps conscious brands get their messaging out to the world which ultimately leads to sales. So imagine 'Oprah style interviews meets HSN'. I create one on one interviews with the founders and find out their passions, aspirations and human interest story and marry it with a QVC style informercial which creates call-to-action direct sales or direct to website for more information. Not only do these brands then have a great video to host on their website, they can also host it in their press section as Celebrity Soul TV is an online TV show and we also offer a service that hosts their videos on both http://www.GreenLoungeExperience.com and http://www.CelebritySoul.com as well as 30 other sites coupled with a strong marketing and pr campaign.
I'm so thrilled to be offering this new service as I really see the need that conscious brands have to create viral campaigns on a global scale.
Just seeing the Old Spice Guy and how their commercial went viral in a few days with over 5 million hits goes to show how powerful online video marketing truly is.